Our Story
It all begins with an idea.
A spark of Inspiration.
La Soie’s story begins in 1990 when Constantina, La Soie’s founder, decided to leave her picturesque birthplace in northwestern Greece for the bustling city of Athens. She was driven by a blend of ambition and necessity, determined to build a new life.
Having to make a living, she turned to the thing she loved since she was a child. Fashion - A love ignited watching her mother sew dresses at an old sewing machine - the ones still with the pedal. If you ask her, she still remembers its rhythmic and comforting hum.
Constantina started modestly, buying a few pieces from a local workshop, which she would sell to her friends and people she knew. Her genuine warmth and talent for connecting with people set her apart.
Through the years her talent shone through, and the few pieces turned into a collection, and the collection grew into a full-fledged brand.
To help every woman to
Dress as She Dreams.
La Soie went from purchasing to designing and as the brand evolved, so did our vision. However, we always remained committed to the values that sparked our journey: a deep appreciation for bespoke craft, a commitment to inclusivity, and a desire to make every woman feel elegant and confident - all nurtured through hard work and dedication.
Today, La Soie is synonymous with timeless elegance and sophistication, offering exquisite pieces that celebrate both tradition and modernity. Our founder’s journey from a small village in Greece to becoming a respected name in fashion is a testament to our perseverance, hard wrok, passion, and the relationships we built along the way.
La Soie continues to honor this legacy, inspiring women to embrace their own journeys with grace and style.
Our Purpose &
Mission
We are here to give the opportunity to every woman to dress as she dreams, empowering them to feel confident, beautiful, and capable of achieving their dreams ands aspirations.
By creating high-quality, elegant, and inclusive fashion, while maintaining fair pricing, exceptional customer service, and sustainable practices, we are building strong, supportive partnerships with our retailers and a loyal customer base.